The Four Options

Today we’re talking about the most advanced techniques when it comes to selling your home. The tactics used by the top real estate pros in the country – when they sell their OWN house.

And right now we’re going to talk one of the best moments of all – the moment your REALTOR® calls and says, “we have an offer!” If you’ve ever sold a house, you know what I’m talking about. All at once – you’re happy, you’re relieved, you’re excited…and – you might be a little bit anxious. Is it a good offer? Should we take it? What do I do?


And right now we’re going to talk one of the best moments of all – the moment your REALTOR® calls and says, “we have an offer!” If you’ve ever sold a house, you know what I’m talking about. All at once – you’re happy, you’re relieved, you’re excited…and – you might be a little bit anxious. Is it a good offer? Should we take it? What do I do?

Well, your REALTOR® will walk you through it, page by page, so that you know the price, the terms, the time frame, all of it.

And then, your REALTOR® will present you with four options. OK? Four options. So let’s talk about those options. Because you will make the final decision…about which option to take.

Option One? Take it. Just sign it. There. Done. Now, taking an offer ‘as is,’ can be a good thing, if the price, the terms and everything else just plain work! And yes, it happens. Usually when the buyers come in full-price, or all cash, with few, if any contingencies…that sort of thing. Doesn’t happen all the time, but it does happen.

OK. Option two: Just reject it. Just say ‘no.’ That usually happens when you’ve been insulted – by a low-ball offer. Or, a long list of conditions that tilt the whole deal towards the buyer…and away from you. If that happens, just saying no – can feel pretty good. And it sends a clear message – do better, or don’t bother.

Option three – is probably the most common. You make a counter offer. Telling the buyer – hmmm…not bad. But you need to do better. With price, with the settlement date, or even by putting down a bigger earnest money deposit. Counter-offers happen all the time. But remember – when you make a counter-offer, the buyer CAN walk away. Talk to your REALTOR® about how make a good counter – without losing that prospective buyer.

And option four: Do nothing. Say nothing. Don’t respond at all. That’s kind of a strange one, but it does happen. You might not reply, for instance, if you get an offer, but you think a better one might come along. So you do nothing. Now, obviously that’s kind of risky, because unless you sign it, the potential buyer CAN pull the offer – any time they want. Plus – many savvy real estate agents recommend putting a time limit on the offer…so Tuesday at 6PM? The offer is rescinded.

And one last thing. You might be wondering – if I list my house for a certain price, and someone makes a full-price offer with no conditions – am I legally required to take it? The answer? Is no.

The reason is – there’s no contract. Just because you advertised a place for sale, and someone met your price – well, someone made an offer, that’s all. Until you accept – there’s no contract. And you have to accept, in writing. So don’t let anyone tell you – hey – I came in at full price – you HAVE to sell to me.

So – those are your four options when you get an offer. Take it, reject it, counter it or ignore it. The pros know all about those options – and now? So do you.

Which option do you take? Talk it over with your REALTOR®. Ask them their advice on which way you should go. Because the best way to ‘Sell like a Pro,’ is always – to Work – with a pro.

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